About Us – AI Expert

get to know an ai expert


Message from Elsa:

WORKING WITH YOUR BUSINESS TO 10x YOUR GROWTH in 2-3 months

The problem I help you solve — how to reach your paying customers 

How can I make this claim?  I’m a data scientist/ computer scientist working on LLMs and AI most recently, with over 7 years in startup and large established company experience, plus over 11 years of freelance web development experience with local businesses. I am an AI Architect and Prompt Engineer.

I understand the value of the brand you’re promoting to investors, buyers and clients, while simultaneously presenting the appropriate version to future clients — or wait — have you began addressing this?

This is where I come in.

You have a great product or service and believe in your ideas. Whether you’re a local business helping clients or considering exit strategies, or you are a startup that will be looking for VC funding, you’re going to be asked, ”Show us the numbers.” Consumers and investors alike want to see that peope want what you are selling. What if all you had to do was target your “traction data” to represent the right market? How would it change things for you if you had the right data behind you?

Your strategy for generating and nurturing your future clients, whether you’re B2B or B2C, is pivotal in your success.  

What good is a great idea if nobody hears about it? How good is it for your soul if the wrong people are hearing your idea? Feeling doors shutting in your face can slowly kill your dream. But it doesn’t have to be that way… it’s all about using the data to target the right audience.

I understand your journey. To prove it, I have detailed my personal failing upward journey in the image below. I hear you and have felt what you might be feeling right now. I also have kept track of some of the blind spots I’ve seen throughout my experiences at startups and small firms from Boulder, CO to Madison, WI and California to El Paso to New York.

Why did I choose to make this my specialty?  Because I saw it over and over — no matter how awesome any product was, there was a gap between the marketing team, the product managers and the tech leads or operations managers and the the rest of the folks.

The disconnect was that there was not a clear alignment and transparency on what everyone saw as important. 

Sadly, even I can’t fix that problem. What I CAN fix, is help you track the data for what your targeted potential customers care about.  

If during this season your clients care more about feature A, seen through their clicking trends on your carefully targeted website, but by next season you have 5k potential new clients and they are clicking to learn more about feature B, then it’s time to update your marketing! 

Before AI became available, this types of number crunching was only for data scientists paid quite healthy amounts in silicone valley.  Now, I can bring this to you.

Cheap products are easy to find. I can guarantee you the time and $$ saved by hiring a computer scientist / data scientist / web developer /former educator / dyslexic / disabled veteran — will be worth the overall value you get from this.

Listen, I’m doing well with my real estate in El Paso, TX. Getting to handle data in meaningful ways is the cherry on top of the icing on the cake that is my life already.  I’m doing this because I believe in capitalism, and because it’s fun!  Fostering innovation is the outcome of competitive advantages. I also want to help YOU because maybe you’re like me and don’t come from a place with lots of connections and prospects, but you have the grit and intelligence to know the game is won with strategy and truthful data.

how data science matters

Because I’m a data scientist I know how to combine data from different places to help you target the right audience.  Because I’m a web developer I know where to find this data. Because I’m an AI Architect, I know how to turn this into an operational system that is streamlined for your convenience. This saves you time and money and lets you focus on decisions that matter.

You can view the following video to see how I uncovered a tattoo artist’s hidden market using the right data, the right way.
His patented idea shows more potential and traction if marketed to medical companies. The higher demand, demonstrated with real data, is a 10x revenue opportunity. 

Finding potential hidden markets for a struggling business owner

He was not able to cover minimal costs because he did what many people do. He waited until he was at the end of the line financially before trying to get a steady stream of clients and therefore the opportunity to capitalize on his achievement was lost.  (Feel free to help him out, btw!)

Why having the right information matters

I want to help you not be the next cautionary tale.  You can view the following video where another local business owner who was selling the one thing the wrong way to the right people, so very few people were able to find him!

Having the right information presented in the right way, matters.

I pride myself in curating a list of suggestions for your specific business. The way we do 1 thing, is the way we do everything. When your business succeeds, I also succeed.

Helping business owner increase reach to increase total high value leads

So Why Me Instead of Others?

Please watch my short videos that showcase why trusting someone who claims they use “ai” to help you market , or who use low code no code solutions to tend to your customers, are desperate moves that don’t yield results. 

“AI” tools only paint partial pictures
When the latest openAI saga might affect your business…
Comparing products as they roll out – latest update, neither tool was particularly effective Nov 2023

I made an irreversible decision based on repeated experiences at startups — I vowed to always be on the company owner’s team.  Yes, it cost me some nice opportunities when I spoke up about data obfuscation and inaccurate reporting and purposeful feet dragging and code blocking at multiple projects and startups. I still choose the side that propels business. I choose to do what I can to keep the doors open for that business owner.

The most important thing I have on my side is a deep understanding of technical stuff — I am a data scientist, computer scientist and web developer.  It’s also in my core personality to make sure resources are being used properly. This includes that data and information are transparent, easy to digest, and easy to track.  


Being dyslexic and ESL, I am set up to communicate the information to you in a way that is easy to capture. Having 9 years experience as a kindergarten teacher also proves to have continual value.

The combination of my unique skills set plus my personality leaves me in the position of knowing the best contribution I can make to others is using these same skills to help them build their dreams.  I can help you build your dreams. 

My Facebook Photo
About Us - Ai Expert 7

People trust me because I deliver.

Look at this blurry El Paso newspaper story to see how my teachers and community supported me by making sure I had what I needed to go to university.

Even before any of my experience in tech and business, I built solid relationships and proved my ability to carry through to the people that mattered, in the way they needed to see it.


I was 39 when I went back to school for computer science in the Engineering Department in Boulder, CO.  Watch this 15 second clip of a Netflix engineer giving props to people like me who are able to go back and learn this stuff later in life.

Netflix engineer gives props to “old people” in software

Yes, it’s true I was not having the best time being “an employee” for a startup, but it’s up to me to create a life where my skills and intellect provide meaning to me as much as those who pay me for it. Those people are the right people. I hope I can help you to also continue pursuing your happiness and abundance.

I could continue working “a 6 figure job” but…

Please contact me and mention the “free screencast” and include your website link in the request. I will customize a screencast with suggestions on how I can help guide traffic to your website.  

If you’re not sure you’re ready to opt in, please subscribe to my newsletter so you know what’s on the horizon or to see how other seed, A and B series are doing with the right data behind them.  

Because I am strategically driving  traffic, I’m selective about which businesses I can work with so I’m never pitting businesses against each other as direct competitors on the web.  

If you sign up now and can pay the upfront cost of $8k to build your website around strategic marketing goals , I will include 1 free month of SEO monitoring and lower the cost to $7k  as my Holiday Bonus Special Offer.  

If you are a seed company and want a landing page to test market viability , if you sign up now I can build this for you for $2k ($3k after the next 10 such clients or January 2024).

No matter which package you purchase , I will provide you with reports that show strategic growth  of the right client base — and this is how I turn clicks into cash for you. 


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